No annual price rises. No 24-month contracts. 5G included, EU roaming included. Over 1 million customers and counting.
See Plans on SMARTY →30-day rolling plans · Free SIM · Keep your number
Why families are switching
The major networks have been hiking prices by up to 8% every April. SMARTY doesn't. Here's what you get from day one.
EE, Vodafone and O2 all raise prices mid-contract. SMARTY uses 30-day rolling plans — your price stays your price.
5G on all plans where coverage allows — powered by Three's network with 99% 4G and growing 5G across the UK.
Use up to 12GB of your data allowance across 28 EU countries at no extra charge. Calls and texts to the EU included too.
Top up, switch plans, check usage, add family members — all in the SMARTY app. No waiting on hold, no branch visits.
Customers regularly report saving £20–£30 per person per month versus big-network contracts. For a family of four, that's £1,000+ a year.
No exit fees. No locked-in 18 or 24-month deals. Need more data next month? Upgrade. Don't need as much? Downgrade. You're in control.
Our pick for families
For families where everyone's streaming, gaming, video calling, or working from home — unlimited takes the worry away entirely. No throttling, no speed caps.
Unlimited Plan
per month
Usually £20/month
Promotional rate for new customers. 30-day rolling. Cancel anytime.
What real customers say
It has saved me a lot of money — only paying £7/month (SIM only) where I was paying £32/month on a Three contract. The coverage is exactly the same because it uses the same network. I can't believe I didn't switch sooner.
Amazing value, amazing coverage, brilliant customer service and 100% true unlimited calls and data — unlike other companies that throttle after a certain point. Switched the whole family over and we're all delighted.
Extremely good value for money, decent signal 99% of the time, user-friendly app, and fast data speeds. Been using SMARTY for two years now. No nasty surprises, no bill shock — it just works.
Been with SMARTY for quite a few years now. Always found great value for money and it's extremely rare to come across poor or no signal. My wife and kids are all on it too. The group plan management is dead easy.
Moved all four of us from EE. Combined saving is around £80/month. Coverage hasn't changed because they run on Three's masts. The rolling monthly thing is genuinely great — my teenager changed her plan three times in a year with zero hassle.
The unlimited data is actually unlimited with no speed cap — I was sceptical but it's been 8 months and I've never been throttled. Works great for hotspotting my laptop when working remotely. Saves me £22 a month vs Vodafone.
Getting started
Moving to SMARTY takes about 10 minutes. Your number transfers automatically — no downtime, no calls to cancel.
Click the link below to visit SMARTY, pick your plan, and order a free SIM card. No credit check, no commitment yet.
When your SIM arrives, activate it through the SMARTY app in a couple of minutes. Choose your start date at your convenience.
Request a PAC code from your current provider (by text: text PAC to 65075 — free, takes seconds). Enter it in the SMARTY app and your number transfers the next working day.
Common questions
Join over a million customers paying less and getting more. 30 days to decide — no contract, no risk.
Get SMARTY — View Plans →Free SIM · Keep your number · Cancel anytime